Inside Frameboard

The app for the way optical reps actually work.

For eyewear reps, Frameboard puts live catalogs, customer history, clean manufacturer forms, and territory planning on one iPad.

Orders

Live catalogs

Every frame, color, and eye size from each manufacturer’s current line is searchable across all manufacturers in one place, complete with photos. It creates an easy, beautiful experience you can share directly with your customers. Catalogs update nightly, so new models appear and discontinued frames disappear automatically, with no spreadsheet ceremony.

Every manufacturer, its own form

However an order comes together, Frameboard turns it into each company's official form and emails it to the right place.

Returns

When a rep needs to process a return, Frameboard handles it through the same order-form workflow. The manufacturer's form is used, the return is logged against the account, and the right contact gets the paperwork — the same way a regular order works, just in reverse.

CRM & Territory

Built-in CRM

Every office is an account with contacts, notes, follow-up tasks, due dates, and lifecycle stages from prospect to active customer. Sent orders add themselves to the account history.

Territory directory

A curated statewide directory of independent optometry offices (corporate chains filtered out) lives in the app. Tap once to make an office inactive so you never see it again.

See what's nearby

Every account in the territory shows up on a map, sorted by distance, filtered to active or inactive. Tap an office and Frameboard hands off directions to Apple Maps or Google Maps, whichever the rep prefers, so getting to the next stop takes one tap.

Behind the scenes

Works offline

Catalogs, customers, and draft orders live on the iPad, so a weak office Wi-Fi signal cannot hold up a visit. Everything syncs to the cloud once you are connected again.

Safety nets

If a frame in a draft has been discontinued, Frameboard warns you before you send. Order history also makes one-tap reorders straightforward.

What's coming

Calendar integration, planning an optimized multi-stop day, and more manufacturers are on the road ahead.

Feature questions.

Can I order from more than one manufacturer in the same visit?

Yes. Add whatever the office wants from any line you carry, and Frameboard turns it into each company's own official form and emails it to the right place.

Does Frameboard work offline?

Yes. Catalogs, customers, and draft orders live on the iPad, and everything syncs to the cloud once you are connected again.

What does the built-in CRM keep with an account?

Each account keeps contacts, notes, follow-up tasks, due dates, lifecycle stages, and sent order history together.

Ready to leave the forms behind?

Request early access

Currently in the field with reps covering 3 states